What began as a vision five years ago has reached a significant milestone in New Zealand, with Samoan products now appearing on the shelves of Z service stations operated by Samoan businessman Rev. Lavea Tuilimu Toleafoa Larry Tupaʻi — and he is calling on the community to support the initiative so Samoa itself can benefit.

The Samoa Agriculture & Fisheries Productivity and Marketing (SAFPROM) project is a game-changer for Samoa's agricultural and fisheries sect